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Direct Mailing Technique For Real Estate |
Direct
mail is extremely effective but your plan needs to be well thought out!
The Scenario
You get that first magical list that you anticipate as being the answer to
finding truly motivated sellers. It doesn?t even dawn on you the hours you
spend typing up the letters because you?re so focused on all the great
deals to be made. It seems like the letters are just burning a hole in
your hand by the time you get the stamps on them and to the post office.
Next
week rolls around and your hopes are just about dashed by the time you get
that first call from a seller who received one of your letters. Now we?re
talking! It becomes obvious shortly into the conversation they?re just
?fishing? around and trying to find just how much you would pay for their
property and no, they are not in any hurry to sell.
What happened? Why didn?t you get more calls from truly motivated sellers?
Everything you heard about direct mail in Real Estate was that this is
?THE? way to go in having a system set up for motivated sellers to find
you.
The ?Real World?
After you?ve read the above scenario know just two things right now:
1. Many new investors using direct mail without guidance sometimes
experience these types of results and get discouraged from using direct
mail again. These individuals will tell you, ?oh, I tried mailing out
letters and postcards once but I didn?t get many (or any) deals?.
2. DIRECT MAIL FINDS TRULY MOTIVATED SELLERS!!!! Now, this latter
statement is what I hope by the time you finish reading my points will
convince you that a well thought out direct mail plan is extremely
effective but takes some thought on your part. You need to be more
sophisticated than just throwing darts in the dark hoping you hit
something. Sure, the majority of your letters/postcards won?t be responded
to but did you know that a success rate of substantially less than 1% can
still make direct mail VERY profitable for you in Real Estate. Read on my
friend!
What Makes A Great Direct Mail Campaign?
Now let?s get into what you really need to know in starting your direct
mail campaign. Get an organized game-plan together on how you are going to
make sure that you get as many motivated sellers calling you as you can
handle! |
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